American Girl x Hot Wheels

All gas, no brakes. We partnered with American Girl once again to produce and install a full-scale Hot Wheels takeover at their New York City flagship, transforming the space into an immersive pit-stop experience. A race-ramp-inspired lit archway, glowing acrylic case showcasing 1,200 Hot Wheels cars, and oversized resin vehicles captured the bold, fast-paced energy of both brands—delivering a high-octane retail moment built to turn heads.